A bear market is an excuse for spring cleaning. The worst portfolios I've seen are full of cash and unrealized losses. If you have stocks or funds that are down more than 40%, the odds are that they are never coming back. Don't be afraid to take the loss. Look at the bright side, by selling losers, you'll shield yourself of taxes on winners.
I have found that the best places to look for good stocks is in the bargain bin. Find a sector that has been pounded the most. Check out online services or ask your broker to get analyst ratings on the quality of the companies in the sector. Pick one or two of the best managed companies in a sector that should be seeing better days in 9-12 months.
If you decide to buy individual stocks, your portfolio should be composed of at least 8 stocks. If you don't have enough money to invest to make this work, buy a 5 star rated mutual fund. This won't be as fun, but it will dramatically reduce the chance that you'll get electrocuted with bad luck (that happens to everyone). I'm not a big fan of ETF's because you take on the risk of owning an individual sector, but since the ETF owns every company in a sector, you have to own the good stocks along with the dogs -- and trust me, every sector has crummy companies that you would not want to own.
1) Wiped out large caps bounce off of their depressed bottoms (In this bear market, it was money center banks and as January ended even the homebuilders)
2) Quality large cap stocks that didn't go down much compared to the overall market. Stocks in this category have what is known as "positive relative strength". You can sort for high relative strength stocks on several web sites or you can pick up a copy of Investors Business Daily -- a paper that focuses on strong relative performers. The reason that these stocks do well is that on the way down, there were not as many sellers as other stocks and/or there were investors trying to nibble away as the stock became cheaper. When the market turns around, quality companies with positive relative strength move up early in the rebound. Mutual fund portfolio managers are like everyone else because they like to be around celebrities. For a PM, this means putting quality stocks into his or her portfolio. After all, very few people get fired for owning well-known quality stocks. Why not beat these people to the punch and get into the stock before they drive the prices up? Recently, companies such as GE, Boeing, CBS, Disney, Altria, Microsoft, Exxon and Freeport McMoran have been institutional favorites.
3) Small cap fast growth companies (small cap typically means companies with a market cap of $250 million to $1.5 billion). Growth stocks get higher valuations when interest rates are declining -- and rates almost always are headed down as a recession ensues. Again, focus on quality growth stocks.
4) "Hero" and turnaround stocks. These are the low dollar price stocks with problems. The company might be losing money or the firm might have some snazzy new product that will revolutionize the world. My only advice here is that every single turnaround that I have ever seen has take at least twice as long as I originally expected.
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